Shirali started her career as a fashion designer in the 90’s. After working for over a decade in retail industry, she switched gears entirely and began working with clay. In early 2005 she came across a new medium called polymer clay and was completely intrigued by its versatility. A ceramic piece could take her weeks to complete, but with polymer clay she felt an instant gratification unlike with ceramic. Small Idea started as a hobby in 2011 and after an overwhelming response she has never looked back. That was the beginning of her company – Small Idea
After spending an afternoon with her I found that her work requires immense patience and when I asked her what keeps her motivated and spirited she said
“I am a very patient person by nature. I have a keen eye for details & I don’t let failures set me back or frustrate me. Sometimes it takes weeks of trial n error to get a miniature right. Patience and perseverance helps me enhance the outcome of my work. “
She plans to have an art jewelry line by end of 2018 and wants to teach miniature art to students who wants to take this up as a career choice.
Her favorite product to make is –
Miniature food. Any type of food, and I am up for a challenge!!
Her studio has a wonderful collection of books.
Having a curious mind she enjoys reading everything from Quantum Physics to parallel world theory and 5th dimensional world to how wasp built their nests in garden.
Before conceptualizing the product she carefully examines their colors and textures. Experimenting with unusual color combinations and unique textures and most importantly her attention to detail had me gasping at everything I saw.
Everything from toothbrush to aluminum foil can produce texture. That discovery fascinates her and keeps her creative juices flowing.
I recently got a customized makeup palette pen drive for an Instagram contest and it was a sure winner!
Are you looking for corporate gifting options and customized product which are a treat to the eye?
Check out her shop on ETSY http://www.etsy.com/shop/SmallIdea
80% of her work is customized.
Customers can order online or visit